Our Story

What is ASA?

“The Automotive Service Association (ASA) advances professionalism and excellence in the automotive repair industry through education, representation and member services. Since 1951, the Automotive Service Association (ASA) has been the leading organization for owners and managers of automotive service businesses that strive to deliver excellence in service and repairs to consumers.”


What ASA Means to the Service Professional

ASA has the experience and knowledge to serve your needs. As a 64-year-old not-for-profit trade association, ASA has served the needs of mechanical, transmission and collision shop owners.

  • ASA provides discounts on services you need to run your business. ASA’s benefits portfolio – the ASA Marketplace – offers more than 35 different programs from various leading organizations. Any one of these programs could easily pay for your yearly membership dues.
  • ASA supports positive legislation and combats proposed legislation that could harm our industry. Our full-time lobbyist spends time on Capitol Hill fighting for your rights and fights for local groups when regional issues arise. There is strength in numbers. By adding your voice to our membership rolls, ASA becomes a more effective organization. Learn more at TakingTheHill.com.
  • ASA reinvests your membership dollars in the industry through its legislative activities, annual trade shows and ongoing education initiatives.
  • ASA strives to provide you with the best management training possible. We have partnered with and contribute financially to the Automotive Management Institute. AMI offers a wide variety of business courses, all designed to help you make a profit and succeed in business. Upon completion of course requirements, you receive the certification of Accredited Automotive Manager. This designation is the only one of its kind for our industry.
  • ASA provides you with invaluable information. A monthly award-winning magazine, newsletters, a directory of members and a website with a consumer feature to find the nearest ASA shop are just a few of the tools at your fingertips. Many members say the information and research tools are worth the price of membership.
  • ASA business meetings and networking functions are instructional and informative. In addition to the world’s largest collision repair event, the International Autobody Congress and Exposition (NACE), ASA sponsors the Congress of Automotive Repair and Service (CARS) for our mechanical/transmission members, and we hold an annual business meeting for members. Technical and management seminars are the hallmark of ASA’s meetings, providing you the opportunity to share knowledge and enhance business relationships.
  • ASA can make the difference for you. Invest in the leading automotive trade association and let ASA work for you. If you want to be sure your views are heard and your membership dollars are used responsibly, join ASA today!

What ASA Means to the Consumer

When your vehicle is repaired by an Automotive Service Association (ASA) member-business, you can expect the following:

  • An attentiveness to you, the customer. ASA members work to earn and keep your satisfaction and trust. An average of 78 percent of customers are repeat customers.
  • Repairs and service backed by years of experience. The average ASA mechanical repair shop is 25 years old and 90 percent of ASA mechanical members are part of family-owned businesses. The average ASA collision repair shop is 35 years old and 88 percent of ASA collision members are part of family-owned businesses.
  • Adherence to ASA’s Code of Ethics that outlines professional business practices.
  • Accurate diagnosis and repairs. Past surveys have shown ASA members stay up-to-date with evolving vehicle technology by attending technical education classes.
  • Access to information. By belonging to ASA, members have access to more than 35 association benefits, including the latest technical and management education, as well as regulatory information.