ASA Member-Shops Honored for Strategic Marketing Excellence
NORTH RICHLAND HILLS, Texas, Nov. 13, 2017 – The Automotive Service Association (ASA) and AutoInc. magazine, the official publication of ASA, are proud to announce the results of our annual “Top 10 Websites Contest.” Since its inception, AutoInc.’s Top 10 contest has served as a guide to help member-shop owners create a site that proactively promotes their business through cost-effective digital marketing.
The Top 10 winners for 2017 include (in alphabetical order):
“Congratulations to this year’s winners, all of which clearly exhibit the cutting-edge techniques that are critical to growing a successful business,” said Dan Risley, ASA president and executive director. “We’re proud to be able to showcase their achievements in our annual Top 10 Websites Contest and encourage all of our members to seek them out as examples of how to communicate effective marketing messages to consumers in their communities.”
This year, AutoInc. judges reviewed more than 130 website submissions and narrowed the field to what they considered the best. The goal is to help other shops employ the internet as a powerful tool and show them how other shop owners use the web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.
“In today’s connected society, the importance of effective customer communication is vital to business success,” said Tony Molla, ASA’s vice president. “This year’s crop of top websites shows how the best shops in the industry are using social media to serve their customers and promote their businesses. Congratulations to our 2017 honorees.”
Judges used set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Qualifying websites were evaluated on the following criteria: 1) Mobile friendly and mobile ready 2) Call to action 3) First impression/visual design 4) Objective/purpose 5) Consumer friendliness 6) Technical agility 7) Credibility 8) Social media presence.
Check out the entire Top 10 feature story about each shop’s site, available now in the November-December 2017 issue of AutoInc. or you can read it in the digital edition of AutoInc. available at AutoInc.org.
The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and collision repair professionals. ASA services an international membership based that includes numerous state affiliate and chapter groups.
ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. To take advantage of the many benefits of membership in ASA, please visit ASAshop.org or call (817) 514-2900.
For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA’s legislative website at TakingTheHill.com.
Contact: Leona Dalavai Scott
For Release: Immediate
News Release ASA-17
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