Member Recognition Program Highlights Marketing Excellence
NORTH RICHLAND HILLS, Texas, Oct. 22, 2015 – Celebrating the best of the Web for Automotive Service Association (ASA) repair shops, AutoInc. magazine, the official publication of ASA, is proud to announce the results of our annual “Top 10 Websites Contest.” Since its inception, AutoInc.’s Top 10 contest has served as a guide to help shop owners create a site that proactively promotes their business through cost-effective digital marketing.
AutoInc.’s “Top 10 of 2015” includes (in alphabetical order):
- Atlantic Motorcar, Wiscasset, Maine, www.atlanticmotorcar.com
- Buddy’s Automotive, Independence, Mo., www.buddysautomotivekc.com
- Harlan Automotive, Murray, Ky., http://harlanautomotive.com
- Key Auto Werks, Houston, Texas, www.keyautowerks.com
- Luscious Garage, San Francisco, Calif., www.lusciousgarage.com
- Menkes Auto Repair, Newburgh, Ind., www.menkesauto.com
- Motorcars International Inc., Smyrna, Ga., www.motorcarsintl.com
- Robert’s Auto Repair, Monterey, Calif., www.roberts-autorepair.com
- Stang Auto Tech, Broomfield, Colo., www.stangautotech.com
- Towne & Country Auto Body, Grand Rapids, Mich., www.towneandcountryautobody.com
“All of us at ASA wish to congratulate these 10 honorees,” said Dan Risely, ASA’s president and executive director. “We recognize them as shops on the leading edge of marketing’s new reality. The necessity to reach out to potential customers is critical in launching and growing a successful business. And the judges clearly believe all of these sites have something to teach others about how to communicate their marketing messages to consumers in their communities.”
This year, AutoInc. judges reviewed more than 100 website submissions and narrowed the field to what they consider the best. The goal is to help other shops employ the Internet as a powerful tool and show them how other shop owners use the Web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.
“When I started reviewing the websites, it didn’t take long to realize that ASA member shops are among the most progressive in our industry,” said Tony Molla, vice president of the Automotive Service Association and one of the judges. “The increasing use of video, focus on the customer and the comprehensive information and advice available on all the websites shows the value and appreciation our winners have for the importance of using social media to communicate with new and existing customers. There are a lot of shops out there doing it right, and I’m pleased to see so many are ASA members.”
Judges use set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Qualifying websites were evaluated on the following criteria: 1) Mobile-friendly and mobile ready 2) Call to action 3) First impression/visual design 4) Objective/purpose 5) Consumer friendliness 6) Technical 7) Credibility 8) Social media presence.
“I was thoroughly impressed with how mobile friendly a majority of the ASA member websites were,” said judge Megan Abad of BizUnite, which operates the ASA Marketplace. “While reviewing the websites the one thing that jumped out at me as a continuous theme was the focus on being a local family owned business with a story. That’s what distinguishes all ASA members from the franchised auto repair chains, and I found that message displayed on all of their sites. I enjoyed learning about each member, and I believe every site is taking leaps and bounds to being user-friendly and keeping up with the fast pace of technology.”
Check out the entire Top 10 feature story about each shop’s site, which will be published in the November-December issue of AutoInc.
The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.
ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past media releases, go to www.ASAshop.org, or visit ASA’s legislative website at www.TakingTheHill.com.
Contact: Leona Dalavai Scott
For Release: Immediate
News Release ASA-23