ASA Regional Events


Monday, October 31 – Tuesday, November 1

ASA Hosts Largest Regional Education Program of 2016 During AAPEX

LAS VEGAS, NV | The Venetian

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The Automotive Service Association (ASA) launched a series of regional training programs in 2016 and will host the largest of these events in Las Vegas, Oct. 31 – Nov. 1, during the week of AAPEX and in conjunction with the AVI Conference.

Topics include: Profitability Secrets, Targeted Marketing, Succession Planning, Effective Leadership, Servicing Connected Cars, Data Management, Process Improvement and LEAN, Selling Maintenance, Growing Your Customer Base, Hiring Processes, and more!
This two-day program will feature some of the top speakers in the industry:


ALL of the ASA sessions are Automotive Management Institute (AMi) approved and earn credit toward your Accredited Automotive Manager (AAM) certifications. And the cost to attend this program, including both days, is only $150!

For more information, visit or call 817-514-2900.

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Monday, October 31st
7:00 am – 8:30 am: Registration
8:30 am – 9:00 am: Introductions
9:00 am – 12:00 pm + 1:15 pm – 4:15 pm: Bob Greenwood presents Profitability Secrets that Dramatically Build Your Bottom Line
9:00 am – 12:00 pm:  Bogi Lateiner & Amy Mattinat present Targeted Marketing That Brings in Loyal, Profitable Customers
9:00 am – 12:00 pm: Bob Ward presents Succession by Design
1:15 pm – 4:15 pm: Bill Haas presents Strategies for Effective Leadership
1:15 pm – 4:15 pm: Donny Seyfer presents Preparing to Service Connected Cars Today

Tuesday, November 1st
9:00 am – 12:00 pm: Jorge Antico presents Your Data: The Key to Better Sales and Better Customers
9:00 am – 12:00 pm: Jeremy O’Neal presents Maintenance Profit Master
9:00 am – 12:00 pm: Donny Seyfer presents Improve Your Bottom Line with Better Processes and LEAN
1:15 pm – 4:15 pm: Greg Marchand presents Growing Your Customer Base
1:15 pm – 4:15 pm: Jeremy O’Neal presents Selling Advanced Level Diagnostic Services for Maximum Profit
1:15 pm – 4:15 pm: Jude Larson presents Hire Like a Boss! How to Build an Advanced Hiring System for Your Business Using the Most Modern and Effective Tools

Why Attend?

  • Great opportunity to keep your team current, efficient, and to help your business grow
  • Minimal shop downtime AND low travel costs
  • You get the most valuable and requested training for the region
  • ALL classes are AMi-Approved for Credit

$150 per person for TWO DAYS of management training! 
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Sponsorships: Robert Martin
832-646-0176 or

General Inquiries: Brian Nessen
832-932-7868 or

ASA Membership Information: Liz Cook, ASA Membership Administrator
817-893-1109 or

Thank You to our Sponsors!


Bring the rest of your team for the AVI technical training that will take place alongside the ASA Regional Training Event

AVI Conference Technical Training

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Get up to speed on the next wave of cars and trucks that will hit your shop.

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