Join David Eschbach, president of The Spirit One Group, for a nut and bolt presentation providing information that can be used immediately. Reduce your objections, and increase your ARO and your Sales Success!
Data from over 1000 services professionals proves the Four Cornerstone Presentation process has increased average repair orders (ARO) by over $105.00 while improving Sales Success (close rate) by over 12%.
The four cornerstones include what, why, benefit and recommend.
What: Learn to share a concise explanations of what is wrong with the vehicle through more analogy and less tech talk.
Why: Learn to provide feedback about the vehicle and the value of proper maintenance to explain why it is broken.
Benefit Statement: Gain new skills to focus on a state of achieved solution. It’s not about the repair of the car, but at the end of the day, it’s about safety and reliability.
Recommend: Master providing recommendations to your customer.