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October 2018

ADA & CALIBRATION: You Don’t Know What You Don’t Know

October 24 @ 6:30 pm - 9:00 pm
Kent Career Technical Center, 1655 E Beltline NE
Grand Rapids, MI 49525 United States
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Attendees will learn: • How to identify Camera vs. Radar Systems • Measuring – going beyond length, width and height • Why you need OEM Information for proper estimating and repairs – how to get it when its not available via 3rd party • “I did a post scan, I’m done, right?” – missed revenue because lack of OEM Information and/or Knowledge • Avoiding decreased cycle times, comebacks and liability • Calibration defined by Manufacturer – it’s not a “One…

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November 2018

ASA Webinar Wednesdays – Customer Retention: 5 Strategies to Grow Service Revenue

November 28 @ 12:00 pm - 1:00 pm

Customer Retention: 5 Strategies to Grow Service Revenue Presented by Nick Miller, VP of Auto Services with Podium The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. In this webinar, you’ll learn how using messaging to augment your service will significantly boost a shop’s customer retention rate. Participants will also learn some tips and tricks for implementing a messaging strategy that works best for…

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December 2018

ASA Webinar Wednesday -Transparency & Trust: A Guide to Getting Customers and Keeping Them

December 19 @ 12:00 pm - 1:00 pm

Transparency & Trust: A Guide to Getting Customers and Keeping Them Presented by Jill Trotta of RepairPal Did you know that 58 percent of consumers felt they weren’t charged a fair price for their last repair? In this class, we will talk about the modern auto care consumer, how they are using the Internet and how you can use this information to your advantage. Key takeaways in this educational webinar include: how to overcome price-sensitive customers; data about price transparency…

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