Episode 43 – Positively Positive

As the COVID-19 crisis continues, the country is beginning to open up. When things will return to something like normal is anyone’s guess, but keeping a positive focus is critical to our long-term success. Listen in as shop owners Jeff Buckley, Frank Leutz and Vinnie Lucido share their strategies in marketing during the crisis, keeping employee morale up and how they’re reaching out to their communities and other businesses. What we do during this challenge will determine how quickly we get through it.

  • In every crisis there are rays of sunshine that spotlight the best in all of us.
  • How the CORONA-19 crisis has affected business.
  • How shop owners are making the best of their time.
  • What changes to make during the crisis – watch your spending!
  • Why marketing never stops and is more important than ever.
  • There’s always opportunity.
  • Why service and repair shops are essential.
  • Using social media and community outreach during a crisis.
  • Let them know you’re open!
  • How Associations are vital to repair shops and why you should support them.
  • Brainstorming with other businesses and sharing ideas.
  • How supporting your local businesses can help grow yours.
  • What you shouldn’t do in a crisis – don’t cave to fear and greed, sell value!
  • Cause-related marketing works!
  • Training never stops.
  • Why relationships and humor are paths to success.
  • Measure what works to find out what doesn’t.
  • Be creative in everything you do.
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Written by ASA

ASA Helps Drive Your Success! ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. The ASA Podcasts and Webinar Wednesday Series keeps you up-to-date on What’s Now, What’s New and What’s Next!

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